1. Clean Energy Without the Crash
C4 and Optimum use synthetic caffeine blends that can spike hard and crash harder.
POW is powered by natural caffeine from green tea and green coffee seed, giving you sustained energy with no jitters, no crash, and no hidden ingredients.
You want to lift, not launch into orbit.
2. Brain + Body Performance
Most pre-workouts only focus on physical stimulation.
POW adds a nootropic edge with L-Tyrosine, 5-HTP, and Huperzine-A, supporting focus, motivation, and mind-muscle connection so you stay sharp from warm-up to cool-down.
POW hits your brain before it hits your biceps.
3. No Artificial Junk, Ever
C4 and others rely on artificial sweeteners, dyes, and sketchy stimulants.
POW has no artificial flavors, colors, or sweeteners. It’s naturally sweetened with monk fruit and stevia, and is non-GMO, gluten-free, soy-free, and vegan-friendly.
Everything you want. Nothing you wouldn’t.
4. Lifestyle-Driven, Not Hardcore-Bro Energy
C4 and Optimum target max-rep intensity and gym bro culture.
POW is built for people who care about what goes into their body—creatives, athletes, wellness-focused lifters, and everyday grinders who want clean energy, not chemical hype.
Built for humans, not lab rats.
5. Easy To Use, Easy To Love
POW comes in clean-tasting stick packs and tubs, perfect for your gym bag, desk drawer, or carry-on. It mixes instantly, goes down smooth, and feels amazing in about 20 minutes.
Comparison Table


