EBOOST was featured on the Haute Magazine blog. Click here to read the article.

EBoost

By Haute Living on June 18th, 2008

In the mythic past, alchemists toiled to discover the elixir of life and brave explorers sought the fountain of youth. Today, scientists labor to deliver the ultimate energy potion designed to jolt the modern consumer out of the day-to-day doldrums. Now, Vitalize Labs brings us EBOOST, a premier energy supplement. The effervescent formula launches a comprehensive attack on all that ails, packing green tea extract and Vitamin B-12 for energy and focus and Vitamin C and sundry other minerals for immunity and recovery. Unlike other energy supplements EBOOST had earned its stripes among a demanding clientele and the lab counts Bruce Willis, Gisele Bündchen and Heidi Klum as loyal fans. First introduced in 2007, EBOOST first found its niche in mini-bars at W Hotels but the brand has since exploded and can be found at high end health clubs, spas, hotels and fine retailers.

EBOOST contains about as much caffeine as a cup of coffee and hence assures users of an energy spurt without the jitters and subsequent crash that first-generation energy supplements users couldn’t avoid. Also, the product, primarily a vitamin supplement, is designed for daily use.

EBOOST’s pedigree is a prestigious one. New York City restaurateur and publisher John McDonald and Josh Taekman, president of the exclusive Los Angeles marketing firm, Buzztone, united to found Vitalize Labs and create EBOOST.
Look for the tangerine orange packet for 10 effervescent tablets for $11.50 or 24 packets of effervescent powder for $22.50.

For more information, visit www.EBOOST.com

The Shape of Things: Fully Supplemented

We can all use a little boost now and then–and EBOOST (10 tablets, $11.50) is a good choice. Its combination of vitamins, minerals, and botanicals (green tea extract, vitamin B-12, potassium, sodium, selenium, copper, and grape seed extract) promises to deliver what founders Josh Taekman and John McDonald call the “four elements of performance”–energy, immunity, recovery, and focus. Fans of the bubbly orange-flavored supplement include Bruce Willis, Giselle Bundchen, Heidi Klum, Victoria Beckham, and Molly Sims.

Available at Ricky’s, 50 Main Street, East Hampton, 329-7588; eboost.com

-Ingrid Skjong

Hilary Duff was seen buying EBOOST at Henri Bendel’s last week. She even told In Touch “The drink was delicious.” News of Hilary’s BOOSTing was picked up by In Touch, Life & Style and OK! magazines.

EBOOST founder Josh Taekman was featured in Brandweek discussing the window at Henri Bendel. The original article can be found here.

Eboost Is The Latest Luxury At Bendel’s

June 09, 2008

It goes without saying that it’s a coup for brands to be featured in the tony windows of Henri Bendel’s, the trendy luxury department store located in New York. But that’s usually the goal of high-end apparel and accessories brands, not vitamins.

But for Josh Taekman, founder and co-CEO of Eboost, a vitamin and mineral supplement sold in select stores and available at 30,000 luxury hotels worldwide, luxury need not be such an exclusive category.

“At the end of the day, Bendel’s and Eboost are speaking to the same customer . . . a customer who is about beauty from the inside out and who are up on the latest trends and want stuff that’s not available to the masses,” Taekman said.

There’s no doubt that the brand, which carries the tagline, “Jet set without the jet lag,” is definitely geared at the upper crust, and so the brand has tied in with the luxury retailer’s summer programming, popping up in the store’s display windows, and also having a team on hand to distribute samples and information to shoppers who want to know more about the goods.

“It’s the beginning of the summer and a lot of people are going to Bendel’s to load up on summer gear and get stuff for their summer vacations,” said Taekman. “So the timing just made sense with their programming.”

Henri Bendel is featuring a taste of the good life in their window this week, as four lucky ladies haul in enough EBOOST for their entire summer share.

If you are in New York City and can snap a picture, post it on the EBOOST facebook fan page.

Read the article here.

EBOOST Daily Health Booster

MSRP: $12

5 stars (1 review)

Bicycling Review

EDITORIAL REVIEW

This week I’ve been having some serious trouble with fading energy, times when I’ve felt myself falling asleep at my computer, brain fuzzy, eyes drooping and productivity at about negative five, because I’ll have to re-do whatever I was working on.

Lucky for me, I got some samples of EBOOST in the mail a few days ago. I’m usually wary of this sort of “dietary supplement” but I’m also a sucker for effervescence, which EBOOST uses to mix its powder with your water, no stirring. The tiny bubbles won out, and that turned out to be a good thing. Basically, you add the contents of a single packet to eight ounces of water, let the mountain of orange foam subside, then drink. The first taste (and OK, the second and third) is a little off-putting, like you’re drinking warm, flat Orange Crush, but then it becomes more palatable and you can guzzle the stuff.

The effect comes on pretty quickly, but it’s not the vein-tingling sensation you get after drinking a cup of coffee after a period of abstinence. It’s more like you gradually become happier, perkier and productive. eBoost contains green tea extract (caffeine!), Vitamins B12 and C, zinc, selenium, copper and potassium, a combination the company claims results in energy, immunity, recovery and focus. Seems to work, so I can, too. The energy and positive vibe continued into the lunchtime group ride, where I was able to hold my own, even without thinking that I’m the world’s worst cyclist as the pack drops me on a hill. I might be an EBOOST addict now.

10 tablets/$12; 24 packets/$23

- Christine Bucher

READER REVIEWS

Review By amber, Rides for Transportation:
i ride to work everyday and eboost is always in my water bottle! the orange matches my 1970 orange varsity schwinn bike!