Why can’t we be friends?
April 29, 2008
EBOOST now has a product page on facebook. If you’re on facebook – become a fan!
We would love to hear your boosting tales. Check it out here:
EBOOST now has a product page on facebook. If you’re on facebook – become a fan!
We would love to hear your boosting tales. Check it out here:

EBOOST was picked as a BEST OF RICKY’S product for 2008 and was featured in every Ricky’s storefront window from NYC to Miami for 5 weeks! Criteria included quality, brand image and uniqueness of product.
Thanks Ricky’s, we love you too.
Thanks to Johnathan over at joshspear.com for a great review of EBOOST!
We couldn’t have said it better ourselves. Or maybe you just wouldn’t believe us if we did…
Check out the post here:

Welcome, John. Let’s dive right in. What was it like growing up? How did you end up in NYC? Born and raised in Phoenix, AZ where the temperature hits 115 degrees in the summer. Back then all I did was play sports which is probably the root of my competitive nature. After high school I did two years of college in San Diego but basically lived on the beach and played two-man beach volleyball. I woke up one day and realized I could do this for the rest of my life or get out now. My older sister was modeling for Ford at the time and because of her encouragement I moved to NYC to finish school and as you can see, never left. I can only exist here.
After you arrived here, how did you find your toehold in the city? What have you been up to since? Arrived here in 1988. Finished at college at Columbia in 91-92 and leveraged personal connections that made it possible to open MercBar in 1993. I was friends with Andre Balazs who at the time was parking his cars in the space (his office for Mercer was next door) which is how I came to know about the location. I was naïve and simply thought, “open a bar.” As it turns out the timing was right, the design has tested time and it was the one thing that kept me from having to get a real job and with that came Canteen, Lure, Lever House, Chinatown Brasserie, CITY and now E-BOOST.
How do you define success, John? For me it is about having the luxury of doing what you really WANT to do. Having that privilege is something money cannot buy. I am always anxious for tomorrow.
So, how do you get there? Do you have any cardinal rules to operate by? When you love what you do, you work harder and longer and that is the one sure way of getting ahead of the next person who thinks they can just get lucky.
What kind of work do you enjoy doing the most these days? Maybe it sounds cliché but I enjoy all of it rolled together. When I get to a point that I don’t like something I will do what it takes to eliminate it from my routine. If I had to pick one, EBOOST is the newest baby and there are huge challenges to overcome that drive me pretty hard right now.
Any big plans for this year? Turn every bottle of water orange.
Where’s this all going? What’s the end-game for John McDonald? I don’t plan ahead far enough to have an end-game. Maybe that’s a weakness to fix.
Thanks, John… I have a feeling that’s a strength, not a weakness. Good luck with EBOOST and your other ventures.
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We take EBOOST every day, sometimes twice. And we’ve found that our loyal boosters have adopted similar routines. After many requests to offer a way to get EBOOST regularly, we are excited to announce our EBOOST Elite subscription service, which saves you TIME, ENERGY, and SHIPPING!
With EBOOST Elite you can now automatically receive a monthly supply of EBOOST with FREE shipping. In addition, you will receive exclusive offers from EBOOST and its partners, such as free gear and invites to sponsored events.
Choose from 3 options:

Learn more or sign up by clicking here.
EBOOST is featured in the April 7th Star ‘Hot Sheet’. Thanks to Heidi and Kirsten for being fans!
We were chosen this month as a Men’s Fitness pick. Here’s what they had to say:
Thanks to an EBOOST fan, we got this video of our banner that flew over an LA beach last August. Some friendly advice for Lindsay during her troubling times.
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